Being in communication with the customer is critically important. In the B2B segment, the most effective tool is the CRM system and constant communication between the manager and the customer. The situation is different in the B2C segment. In the modern digital era, personal communication with the buyer is taking a backseat, increasingly replaced in the mass market by business applications for mobile platforms and PCs. These applications become a tool for receiving feedback from clients to form strategies for companies aiming to improve interaction with end consumers.

Advantages of Business Applications
Business applications offer numerous advantages to companies from various industries. Here are some key benefits:

• Increased Productivity: Business applications automate manual data processing tasks, thereby increasing efficiency and productivity, and reducing operational costs.
• Improved Customer Interaction: These applications allow direct communication with customers through notifications, and the customer can provide feedback at their convenience. As a result, the company does not lose information from the customer, as might be possible through an untimely personal call.
• Increased Brand Recognition: Business applications on a customer’s smartphone ensure that the brand reminder is practically permanent. With the right strategy without being overly intrusive, brand recognition is constantly increased.
• Data Analysis and Analytics: “Data and its analytics” have become one of the slogans of the modern world. Business applications are an essential tool for collecting big data to obtain information about business operations and performance, helping companies make informed decisions.
• Customization and Personalization: Business applications are individual. They represent the company to the customer on one hand, and on the other hand, they create a functional and convenient tool according to the company’s business processes.
• Integration with Other Platforms: Business applications can be integrated with other platforms, such as ERP and CRM systems, social networks, to increase sales, improve productivity, and enhance interaction.

Applications in Various Industries
Here are some industries where business applications are successfully applied: healthcare, education, service sector, and retail. Applications are most effective in sectors where the company aims to acquire a regular customer. In each of these sectors, these applications are used to optimize processes, identify cost savings, improve customer service, and create targeted marketing campaigns.
For example, in healthcare, business applications are used to improve patient care, reduce costs, and increase efficiency. In the education sector, these applications are used to analyze student performance and identify areas for improvement.
However, it should be noted that there are business applications for both mobile platforms and PCs created for internal use within the company, for example, in the industry, business applications are used for automatic data collection and optimization of production processes. Such applications are typically integrated with the company’s ERP systems.

In conclusion, business applications for mobile platforms and PCs are powerful tools capable of significantly improving a company’s interaction with end consumers. By automating tasks, improving interaction with customers, increasing brand recognition, and providing valuable information, these applications can help companies thrive in a competitive digital environment.